What should an offer for the sale of an apartment/house/plot, issued by a real estate agency, look like?
If you want to sell your property, and at the same time not deal with it and hand it over to the right hands, you need to know a few essential things about listing on online portals. Not every agency has the knowledge of how to write the perfect ad, but with what you read, you can verify the correctness of the offer. It is a showcase of your apartment and thanks to it, you can sell your apartment or not. Inadequate photos won’t bring you many customers, missing information in the ad will take away your valuable time.
Also, the lack of relevant information in the ad may cause the person who was a potential customer at the meeting to have no further interest in your apartment. Which will translate into a waste of time and money.
The most important things without which your property should not be listed on various portals.
1. LISTING PHOTOS.
We are visual people, and photos are the first thing potential customers pay attention to. Thanks to them, we can evoke positive emotions, as well as lead to the signing of a contract.
Attractive photos increase the chance of standing out among other sales offers and attracting more potential interested parties.
The photos should be professionally taken, preferably by a photographer who specializes in interior photography or by a real estate agent who is experienced in taking this type of photography.
The photos should be taken in daylight. They must expose the greatest assets of the apartment and show its layout, space. Through the photos, we should feel as if we are in the interior and see everything necessary.
However, we don’t need to include such things, which on average are exposed in photos, and you need to see it anyway in person, such as closets, closet interiors, individual furniture. Photos should encourage the viewer to see the property in person, while showing the space, assets, equipment. It is worthwhile to include in the offer a video of the property and visualizations that we have (in the case of a development state / apartment for general renovation). This is not essential, but it can make the offer more attractive.
It is worthwhile to include at least one photo of the building, staircase, or reception area in the offer.
In the case of a house, a photo of the body of the building must be included in the ad, as well as a view of the plot/garden should be included.
2. Basic information that the ad should contain:
- exact metric,
- floor, number of floors in the building,
- year of construction,
- information about the elevator,
- materials from which the building was made,
- information about the alarm system,
- reception,
- information about balcony, terrace,
- belonging parking space, parking,
- inf. about the storage room,
- basic parameters of the apartment.
3. Property Description:
Location:
Location is one of the most important factors to consider when selecting a property, so its description is key in a property listing. Describing the location helps to understand where the property is located and its neighborhood, accessibility to services, including public transportation and other amenities. Location information also allows potential customers to assess whether the property is suitable for them and whether it meets their requirements and expectations. As a result, the description of the location helps customers decide whether to view the property and increases the chance of a successful transaction.
Building:
The description of the building should include information about its technical condition, materials, amenities, past and planned renovations and other relevant features that affect its value and attractiveness to customers. This also helps enable potential customers to make a decision to purchase the property.
4. Description of the interior of the apartment:
The description of the interior of the apartment in the sales offer should be accurate and precise, so that you can imagine the apartment and assess whether it meets your requirements and expectations. Here are some important elements that should be included in the description of the interior of the apartment:
- Number and arrangement of rooms: the number of rooms, bathrooms, kitchens and other rooms should be listed, as well as their arrangement.
- Size of the rooms: the dimensions of each room should be listed, which will help potential customers to assess whether the apartment is suitable for them.
- Technical condition: describe the technical condition of the apartment, including its renovation, amenities, installations and other relevant elements.
- Describe the sides of the world to which the apartment’s windows face, as well as the type and size of the windows.
- It is worth describing whether the apartment is quiet, but whether you can hear traffic/cars.
- Furniture and furnishings: describe whether the apartment is furnished and equipped, and if so, to what extent.
- The height of the apartment, especially as it may be an asset to the client.
- Other amenities: describe additional amenities, such as balcony, terrace, garden and others.
5. Pricing terms
The price conditions in an offer to sell an apartment should be clear and transparent to avoid misunderstandings and clarify what is included in the price and what is not. Here are some important points to consider regarding price terms:
- sale price,
- rental price,
- the garage, the storage unit (if paid extra),
- all the terms of the lease,
- form of ownership of the apartment.